Zalando pop-up

A unique pop-up with a focus on fashion, grandparents and flowers!

INFO

We’re working hard on our client’s projects.. We’ll come back at this text when we find the time!

LOCATION

BXL

CATEGORY

Events – pop-up – workshop – party

DATE

12 -13 – 14 – 15 december

REACH

15K

BRIEFING

Organize the best pop-up in the country together with BBDO for Zalando.

WHAT WE HAVE DONE

Together with BBDO Belgium , CityCubes organized one of the most fashionable pop-ups in the country! This pop-up was all about fashion and grandparents! 👗👔
During four days the Zalando pop-up was the place to be if you wanted to get in touch with this incredible brand or just wanted to participate in a cool activity.

This pop-up was literally upside down! In our instacorner you could make your ultimate Christmas picture.

Surrounded by a selection of beautiful clothing there was a silent disco. Together with your grandparent you could dance to music from the 60’s and now.

Also you could participate in a workshop wreath making in a room filled with colourful flowers. This under the guidance of a flower professional! 🌼💐

THE RESULT

Thousands of people came by, making new memories with old family members in true Christmas spirit.