Samsung wanted to create interaction between potential customers and their new foldables. What’s better than trying the new smartphones for 5 minutes by yourself? Trying the new phones inside a ferris wheel of course!

We placed a fully branded ferris wheel on the Belgian coast and handed out all visitors the new foldables of Samsung to try them out during their ride on the ferris wheel.

More than 27 000 visitors went high in the sky with the Samsung Galaxy Z Flip6 & Z Fold6 phones and thanks to Galaxy AI they never looked this cool.

We’re very excited to share that the outcome was amazing!

We had a lot of outstanding visibility during high season at the Belgian Coast.

And everyone that passed by wanted to get on the ferris wheel. We had more than 27,000 visitors, who were very positive about the activation. It was a free activity for young and old, and a lot of influencers who posted about the activation on their socials!