Samsung wanted to bring the new Galaxy S25 Series to life for a wide audience in a striking and interactive way. The focus was not just on showcasing the devices, but on letting people truly experience them.

We transformed Poelaert Square in the heart of Brussels into a unique Samsung hotspot.
Visitors had the chance to test the Samsung Galaxy S25 Series themselves in a surprising and visually captivating setting.

The combination of technology, experience, and the iconic Brussels backdrop created a powerful draw. Thanks to the innovative features of Galaxy AI, they could take spectacular photos, ask real-time questions, and much more – all within an immersive live experience.

The activation was a major success!
We achieved maximum visibility at a top location in Brussels during a busy season. The public response was overwhelmingly positive: people of all ages joined in. Almost 40,000 visitors, including countless tourists, came by to discover the power of the S25 Series. Samsung once again delivered a powerful brand experience – one that people won’t forget soon.