BRIEFING
Alcobrands wanted to highlight The House of Suntory as it celebrated its 100th anniversary. At this event, guests from various exclusive restaurants were invited, who might have been interested in purchasing and selling HoS products in their establishments.
WHAT WE HAVE DONE
We created an immersive dinner at Plein Publiek, where guests enjoyed a meal prepared by GJCOOK with cocktail pairings of the brand provided by sommelier Yen Pham. During the dinner, the Dutch ambassador of HoS gave an explanation about the brand’s history, accompanied by immersive visuals.
THE RESULT
50 guests enjoyed a delightful, immersive dinner and and got to know everything about distributing HoS products in their own establishments.