JBC wanted to present the launch of the new Camille collection in a way that would immediately resonate with their young target audience. The goal was to translate the playful and colorful DNA of the collection into a summery experience that people could not only see but also feel and share.

Lidl was looking for an activation that would connect with beach visitors in an accessible way and, at the same time, make the brand stand out among the many summer activities. The focus: creating visibility and sparking meaningful interactions with families, kids, and young people.

At ‘Klein Strand’ in Ostend, we brought both briefs to life with two custom-designed activations.

For JBC, we created a vibrant beach vibe that reflected the energy of the Camille collection. The setup invited visitors to step into the world of Camille in a lighthearted, Instagrammable environment that celebrated the launch in style.

For Lidl, we tapped into the summer “friendship trend” by handing out colorful bracelets, simple but powerful tokens of connection. To amplify the experience, kids and families were invited to shine at a cheerful photowall, capturing their moments together and spreading positivity across the beach. Both activations were designed as eye-catchers that would not only attract attention but also encourage interaction and brand engagement.

The activations succeeded in turning a summer day at the beach into unforgettable brand moments. JBC managed to put the Camille collection in the spotlight with an activation that perfectly matched its playful identity, while Lidl captured hearts by offering meaningful, shareable experiences. Thousands of beach visitors engaged with the setups, strengthening both brands’ presence and leaving behind colorful memories that extended far beyond the beach itself.