KAFFEE VAN ANTWERPEN

Celebrating 125 years of "Gazet van Antwerpen" with "Kaffee van Antwerpen".

INFO

"Kaffee van Antwerpen" as unique meeting spot to celebrate the 125 years of Gazet van Antwerpen.

LOCATION

In the heart of Antwerp, the Opera building at Rooseveltplaats.

CATEGORY

Events - Pop Up - Services

DATE

Januari 19 2017

REACH

Thousands of people visited the Kaffee
Millions of visitors online

BRIEFING

​Gazet van Antwerpen came to us with the question to create a uniqueKaffee van Antwerpen” ​that would be open for everybody – multicultural and for all ages​. To envision and create a GvA experience to celebrate the 125th anniversary.

WHAT WE HAVE DONE

We found the perfect location for the “Kaffee van Antwerpen”, namely the Opera building. Designed the look and feel of the interior with fitting decorations, co-created the week-schedule and performances on top of bringing all the local heroes together.

During this month at the “Kaffee van Antwerpen” customers were able to experience: musical and comedy performances, tastings, TEDx talks and other social events such as the charity event of “Let’s Go Urban“.

THE RESULT

Thousands of unique visitors and an increased brand awareness. The “Kaffee van Antwerpen” was the perfect example of a society-connecting initiative.