KETTLE chips pop-up

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INFO

Unique pop-up where brand awareness, experience and sales were central.

LOCATION

Antwerp, De Kammenstraat

CATEGORY

Pop Up - Services

DATE

Fall of 2017

REACH

Hundreds of people came by

BRIEFING

Strenghten the Kettle Chips brand with Belgian consumers and increase the awareness of Kettle Chips special flavors that are available at Belgian retailers.

WHAT WE HAVE DONE

We launched the Kettle Chips pop-up as a place where consumers could come in and ”create their own” Kettle Chips flavors. Together with Kettle’s head chef, a selection of flavors was available to be added to freshly cooked potato chips. All income from the store went to a NGO.

THE RESULT

The results where whopping, with hundreds of flavor combinations being invented at the pop-up. During a small time window wherein the shop was open, the shop reached thousands of consumers and hosted a number of influencer events.