Lidl Straffe kost

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INFO

A place where students could go day and night (24/7) for a healthy and fresh meal.

LOCATION

Ghent

CATEGORY

Events - Innovation - Field marketing - Pop Up - Shop in shop - Shopping

DATE

5 weeks in July 2018

REACH

16.000 meals served, thousands of visitors came by

BRIEFING

How can we push the message from Lidl’s Freshness campaign towards students, in the middle of their exams period.  A period where healthy and fresh food are not highly ranked on student’s priorities lists.

WHAT WE HAVE DONE

Together with the team at BBDO, we opened the Lidl ”Straffe Kost” Pop-up restaurant at the heart of Belgium’s leading student city. The pop-up restaurant was opened 24h / 7 , in order to cater to all students in search for high quality foods at Lidl prices. All meals were made with Lidl products and ingredients maximised the super qualities of items like salmon, brocolli and other veggies.

THE RESULT

With over 16.000 meals served, thousands of visitors, a high number of repeat customers and national media coverage on TV and in print press the pop-up was evaluated as a big success.

This project was awarded the Golden Belgian Event Award in 2018, for best B2C activation.