Mobile Vikings Tournee

We’re working hard on our client’s projects.. We’ll come back at this text when we find the time!

INFO

The Large Mobile Vikings Coffee Pops pop-up was experienced for a month in the middle of the Meir.

LOCATION

Meir Antwerp / Ostend / Leuven / Ghent

CATEGORY

Field - Marketing - Pop Up - Services - Shop in Shop - Shopping

DATE

March 6, 2016

REACH

Thousands of people stopped by

BRIEFING

Mobile Vikings was a leading millennial telco brand with a great online community of Vikings. Being a digital-only brand, the marketing team wanted to broaden their appeal and get to the mass market consumers.

WHAT WE HAVE DONE

We launched a big pop-up road tour, creating a Mobile Viking pop-up experience where we hosted Pokémon events, invited clients for drinks and helped out new clients to get online with Mobile Vikings. Our team created a modular set-up, travelling to 4 Belgian cities.

THE RESULT

Reaching out to thousands existing Vikings and new prospects, a peak in new subscribers was noted and the brand has kept growing ever since.