For the launch of the S7 and S8 models, Samsung asked us to launch 2 flagship stores that would complement to the Out of Home and ATL campaigns.

Together with Samsung’s creative agencies, we’ve worked out an immersive flagship store that invited consumers to discover all the specifical details of the phones like its water resistance that could’ve been tested in the store. Also we managed to open the first pop-up store in Belgium’s busiest shopping centre.

A repeat campaign for the S7 and the S8 combined with strong OOH propositions to reach thousands of consumers in the entire country.