After several successful years at festivals, Win For Life wanted to give its familiar booth a fresh identity. The challenge was to create an experience that could attract large crowds, encourage interaction, and stay true to the playful energy of Belgium’s biggest festivals.

The goal was to transform a simple festival touchpoint into a memorable destination visitors would actively seek out.

The Win For Life booth got a complete transformation, combining a bold new look with interactive elements designed to make visitors stop, engage, and share the moment.

CityCubes handled the creative production and realisation of the refreshed festival experience, creating a colourful and inviting setup that could welcome high volumes of visitors while keeping the experience smooth and accessible.

This year’s edition introduced the iconic Win For Life wings, giving festivalgoers the perfect photo opportunity, while sustainable design choices such as solar panels and wind turbines added an extra layer to the stand concept.

The renewed Win For Life activation became more than a festival booth: it became a recognisable meeting point where branding, interaction, and shareable moments came together. A familiar concept was given a fresh identity, creating an experience visitors wanted to discover and remember.