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Budweiser – Tomorrowland activation

Making magical dreams come true

INFO

Budweiser was looking for a fun activation to highlight their brand

LOCATION

Tomorrowland, Boom

CATEGORY

Activation

DATE

July 2022

REACH

+5000 festival attendees

BRIEFING

As one of the beer sponsors of the festival, Budweiser was looking for a subtle but fun way to get their brand noticed by Tomorrowland’s festivalgoers.

WHAT WE HAVE DONE

Together with Budweiser we made visitors’ dreams come through at the biggest and best festival in the world! Did somebody say they ever want to meet one of the best artists on one of the biggest stages of the festival? Or always wanted to have the ultimate Tomorrowland VIP experience? Anything was possible! So, each day we’ve had some Budweiser power to make one dream come through, 3 weekends long.

THE RESULT

9 super happy Tomorrowland fans and stunning coverage at the world’s magical festivals.