In April, Telenet/SBS Belgium, Mediahuis, Pebble Media and Proximus Skynet decided to join forces and set up a new advertising agency: Ads & Data. To launch themselves as a young company among the broad public of advertisers, media agencies and advertising agencies, they enlisted our help. How did we approach this creatively?

A launch party to remember, that requires a special theme. In the style of Times Square, we created  their own Ads & Data Square, at Tour & Taxis in Bruxelles. Think of large logos, a lot of advertising and billboards, but with Ads & Data’s own brands.

Not only did the theme ensure an unforgettable evening, the various activations at the event also provided a lot of fun! Het Nieuwsblad organized a small competition where it was possible to cycle against each other. A personalized Snapchat filter was developed that could be tested live. De Standaard podcast, Temptation Island and Billie magazine were present with their own selfiewall. There even was a paintball wall for all those creative snipers to shoot at. How cool is that?!