In 2026, Arvesta celebrates its 125th anniversary, a milestone that called for a thoughtful and impactful approach. The challenge was to turn this anniversary into a meaningful, year-long celebration, supported by activations, events, and communication that would resonate both internally and externally.

CityCubes was entrusted with shaping the anniversary year through a full year of activations, events, and communication. The celebration kicked off with a teaser video announcing the anniversary year and setting the tone for what’s to come.

What do you need for a Arvesta themed video? A field, a tractor, rain boots and a camera crew.

From this initial creative moment, we are rolling out a series of initiatives that connect Arvesta’s rich heritage with its vision for the future.

Arvesta’s anniversary becomes more than a single celebratory moment, it evolves into a coherent, engaging story that builds connection, pride, and engagement throughout the year. With a strong narrative, specific branding and consistent activations, the 125th anniversary is transformed into a meaningful and widely supported celebration for all stakeholders.