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Atlas Copco - Blaas menne zak op

Introducing Atlas Copco to all campers at Pukkelpop

INFO

A unique concept for a company that provides, among other things, air compressors

LOCATION

Camping Chill - Pukkelpop

CATEGORY

Activation

DATE

August 2023 / 2024

REACH

500 leads

BRIEFING

In 2023, we showcased our ‘Heart for Service’ at the campsite by inflating festival-goers’ air mattresses through a mobile activation, rolling up to each tent. This year, we thought big. Since last year’s activation was such a great success, we wanted to expand it into a real Atlas Copco container, offering additional services inside.

WHAT WE HAVE DONE

At Pukkelpop 2024, we didn’t just help you pump up your air mattresses, but we also gave out free airbrush tattoos! If that wasn’t cool enough, you could play a game and win an indoor skydiving session. How awesome is that? With just a little bit of compressed air, all your problems disappeared.

THE RESULT

With 500 leads and happy festival-goers’ we can conclude that this activation was a big success!