BRIEFING
In 2023, we showcased our ‘Heart for Service’ at the campsite by inflating festival-goers’ air mattresses through a mobile activation, rolling up to each tent. This year, we thought big. Since last year’s activation was such a great success, we wanted to expand it into a real Atlas Copco container, offering additional services inside.
WHAT WE HAVE DONE
At Pukkelpop 2024, we didn’t just help you pump up your air mattresses, but we also gave out free airbrush tattoos! If that wasn’t cool enough, you could play a game and win an indoor skydiving session. How awesome is that? With just a little bit of compressed air, all your problems disappeared.
THE RESULT
With 500 leads and happy festival-goers’ we can conclude that this activation was a big success!