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Bisou Awards 2025

Celebrating Belgium's most influential awards
- An initiative of CityCubes & Hurae -

INFO

The second edition of the Bisou Awards

LOCATION & DATE

Grand Casino of Knokke - 06/11/2025

CATEGORY

Event

REACH

20 happy winners
+700 visitors
+10 million views on Social Media
Thousands of views on Proximus Pickx
Extensive media coverage

IMPACT

Launch of Influencer certificate to regulate Influencer marketing. Together with BAM.

BRIEFING

The Bisou Awards is an initiative of CityCubes & Hurae. We wanted to create something to celebrate Belgium’s most influential.

No better way to share the love for influencers than with a ‘bisou‘ – that’s a cheeky kiss of encouragement for a friend, a loved one and everyone with a positive impact on your life.

WHAT WE HAVE DONE

During the second edition of the Bisou Awards at Grand Casino Knokke, Belgium’s most impactful influencers were once again in the spotlight, both in the auditorium and during the live broadcast on Proximus Pickx.

20 Bisou awards were presented during a sparkling awards show, and Steffi Mercie was voted Influencer of the Year by the public.

This year’s theme? “A Royal Reawakening.”

Influencer marketing is clearly an integral part of our current marketing landscape. To professionalize this rapidly growing field, the Dutch Advertising Council and the Influencer Marketing Alliance developed a quality label: the influencer certificate. And there was, of course, no better time to explain this in detail than during the Bisou Awards.

THE RESULT

The Influencer of the Year awards was granted to Steffi Mercie. Interested in the other winners of this great evening? Have a look at: https://www.bisouawards.be/

But the best result? Our Bisou brand is growing, thanks to our partners & to the influencer community! So we are very happy to see this and we are looking forward to the next edition.

Bisou Awards

Sharing the Love

In a world driven by social media, influencers have become powerful figures with the ability to shape opinions, behaviours and decisions on a massive scale.

What’s in a name?

No better way to share the love than with a ‘bisou’ – a cheeky kiss of encouragement you’d give a friend, a loved one, or anyone who’s had a positive impact on your life.

The Bisou Awards…

Celebrate meaningful impact by spotlighting well-crafted, authentic content.Inspire brands and potential BFFs to meet and connect. Spotlight relevant social matters campaigns that have made a lasting difference.

Bisou