BRIEFING
An art gallery where (paint) professionals come together and get to know BOSS Paints and their latest techniques? We fixed that!
WHAT WE HAVE DONE
During this event, the texture and decorative techniques of BOSS Paints were uniquely showcased, with artworks displayed against walls reflecting BOSS textures. Guests enjoyed an artistic lunch, participated in workshops, and listened to keynote speakers on the latest decoration trends.
THE RESULT
The results were impressive: 446 companies participated, and 14 workshop sessions were held at two different locations. 10 out of the 14 sessions were completely sold out, with waiting lists due to high demand. The impact extended beyond the physical event, with an online reach of 19,131 via social media, 473 interactions, and 20,942 unique views.