Burger King aimed to highlight International Burger Day by giving away limited-edition sneakers. They wanted to create buzz on social media with this initiative.

To create awareness, Burger King (Meir) was decorated with flames a week in advance, featuring a mysterious clock counting down the days. On International Burgerday it was getting hot in the shop! Through various influencers, live DJs, and, of course, delicious burgers, every customer had a chance to win the BK sneakers.

With the visit of five influencers, customers came into the shop, and the buzz online continued to grow! Likes and comments flooded in for this campaign!