BRIEFING
Buurt in Bloei wants to make the district of Antwerp greener. It’s possible to receive a free tree bed, facade garden, green garland,… on the website of Buurt in Bloei. The goals was to spread the word to all the residents of the Antwerp district in a fun and outstanding way.
The campaign existed of two eye-catching events: the Buurt in Bloei Fair & the Buurt in Bloei gnomes.
WHAT WE HAVE DONE
By spreading 1,000 gnomes across Antwerp with a QR-code we convinced passersby to submit a request on the website of Buurt in Bloei by scanning the QR-code.
THE RESULT
A lot of surprised people who were happy to take the gnomes with them.
With multiple articles in the newspaper, an interview on the radio and TV and two TikTok’s we had a great reach.