Cilou In-store activation for Aveve
A retail activation bringing a new cat food brand to life in-store
BRIEFING
Aveve launched Cilou, a new cat food brand within their own label range.
The challenge was to create an in-store presence that would immediately stand out within a competitive retail environment and attract the attention of shoppers at first glance.
At the same time, the activation needed to translate the playful and recognisable branding into a physical experience that feels both accessible and relevant to the target audience.
WHAT WE HAVE DONE
We translated the brand identity into a striking in-store stand that combines strong visual impact with a clear product focus. The design was developed to guide attention, create curiosity and invite shoppers to engage more closely with the product on the shop floor.
For the execution, we collaborated with Nestor, a partner working with retired professionals. Their involvement reinforced the connection with an audience that closely aligns with the brand.
THE RESULT
The activation ensured strong visibility for Cilou within several Aveve stores around the country and supported a clear introduction of the brand to customers.
By combining a bold design approach with a meaningful production story, and a local experience, the project resulted in an in-store experience that goes beyond functionality and creates a deeper connection with the audience.
A coöperation with Dallas