Coke Studio – Tomorrowland experience
Giving influencers around the world the ultimate Tomorrowland experience
BRIEFING
As under-18-year-olds can’t enjoy the magic of Tomorrowland, Coca Cola was looking for a fun way to offer a Tomorrowland experience to several young who participated and won The Coca-Cola competition.
WHAT WE HAVE DONE
We created an ultimate Tomorrowland teen proved VIP experience for a small selection of young content creators who came from all over Europe. They got the chance to enter the Tomorrowland’s festival area with a guide in the morning before the opening of the festival doors.
Accompanied by a team of companions they followed a DJ workshop, got the chance to experience Tomorrowland Radio at the Coke Studio and at the Media Village. In the evening they could enjoy a private dinner and eventually their adventure came to an end during a private afterparty to experience the Tomorrowland vibe in a transformed Skatepark with Coca Cola branding.
THE RESULT
Super happy young content creators with a lot of great content.