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Coke Studio – Tomorrowland experience

Giving influencers around the world the ultimate Tomorrowland experience

INFO

Coca Studio wanted to offer an unforgettable experience to the young content creators who won the Coke Teen contest

LOCATION

Tomorrowland, Boom

CATEGORY

Activation

DATE

July 2023 / 2024

REACH

+100 influencers

BRIEFING

As under-18-year-olds can’t enjoy the magic of Tomorrowland, Coca Cola was looking for a fun way to offer a Tomorrowland experience to several young who participated and won The Coca-Cola competition.

WHAT WE HAVE DONE

We created an ultimate Tomorrowland teen proved VIP experience for a small selection of young content creators who came from all over Europe.  They got the chance to enter the Tomorrowland’s festival area with a guide in the morning before the opening of the festival doors.

Accompanied by a team of companions they followed a DJ workshop, got the chance to experience Tomorrowland Radio at the Coke Studio and at the Media Village. In the evening they could enjoy a private dinner and eventually their adventure came to an end during a private afterparty to experience the Tomorrowland vibe in a transformed Skatepark with Coca Cola branding.

THE RESULT

Super happy young content creators with a lot of great content.