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Costa Coffee store

Opening first Costa Coffee store in Belgium, railway station Liège-Guillemins


Together with Costa Coffee we opened the first ever shop in Belgium


Railway station Liège-Guillemins


Brand activation


February 6th 2024


500+ visitors


Wunderman Thompson, Costa Coffee, and CityCubes teamed up to turn the debut of Costa Coffee’s first-ever location in Belgium into an unforgettable bash!

We took the reins on the operational front to ensure everything ran smoothly. Our mission? To craft a vibrant activation outside the station that would turn heads and set hearts racing. And inside? We were all about creating a vibe that screamed “Welcome to your new favorite coffee spot!” 


We transformed Liège into the ultimate hotspot with towering Costa Coffee cups spinning outside the station, accompanied by a lively mascot and energetic ambassadors drawing in passersby.

Inside, vibrant Costa Coffee-colored balloons and a red carpet set the scene for an exclusive affair, while our top-notch DJ filled the entire station with coffee lounge-inspired tunes. Our Instagram-worthy photo wall captured unforgettable moments, complementing flawlessly executed details that ensured a seamless and unforgettable experience for every attendee at the Coffee Latte Art Show. 


The debut of Costa Coffee in Liège was an absolute smash, blowing away top execs, influencers, and even the CEO! This epic triumph has ignited a fire, paving the way for Costa Coffee’s unstoppable expansion into new cities.

So, here’s the burning question: Is your city ready to dive into the enchanting world of Costa Coffee?