De Grote Shift

A wide range of climate debates with 20 different key figures

INFO & CLIENT

5 climate debates in 4 different cities on 5 different subjects, in coöperation with De Standaard

LOCATION

Het Depot, Louvain
Ancienne Belgique, Brussels
De Singel, Antwerp
Handelsbeurs, Ghent
Shell building, Brussels

CATEGORY

Event

DATE

25-29 October 2021

REACH

+5000

BRIEFING

Following the Climate Change Conference in Glasgow, De Standaard decided to join forces with us to set up a major climate debate. To put this broad theme central to the public, we looked for unique solutions to go big. How did we do this?

WHAT WE HAVE DONE

In order not to avoid any theme, we chose to spread the big debate over several days at several unique locations (including a livestream for people at home). This gave the opportunity to attract a wider audience. The biggest challenge here was to create a fully mobile setting that we could easily build and tear down for each location so that the style and atmosphere were always the same. Together with our partner this worked out perfectly!

THE RESULT

Together with 20 different key figures from business and politics, more than hundreds of guests were able to listen and engage in dialogue to discuss all aspects of the climate spectrum in hopes of making major changes.