DIVA – Opening of Diamond Museum of Antwerp

Opening event for Diamond Museum of Antwerp

INFO

A record breaking event for the grand opening of the Diamond Museum in the diamond capital of the world, Antwerp.

LOCATION

Antwerp

CATEGORY

Events

DATE

4, 5 and 6 May 2018

REACH

+1000

BRIEFING

In 2018, the completely renovated Diamond Museum of Antwerp, or DIVA, opened its doors again. We were given the opportunity to become a partner and help to organize this great event. 

WHAT WE HAVE DONE

Of course everything was dedicated to diamonds. But how spectacular does it sound when even a world record was broken? For 57 hours (!) straight, diamonds were polished by 2 experts. A new world record! Why 57? These are the number of facets that a diamond contains. And that’s how long the opening party lasted.

We didn’t only provide this new record, but the entire story. For example, visitors could also measure themselves on the DMI. In a large diamond structure with built-in scales visitors could read how much carat they were worth. For the real daredevils there was also a tattoo stand with both real and temporary tattoos. And this was not all. A big safe was placed on the Grote Markt with a light installation inside that represented the reflection of a diamond. Finally, Brabo was also given a makeover: a large diamond was placed in his arm.

THE RESULT

The opening event was such a success that DIVA appointed us as a partner for the consecutive 3 months for which we were allowed to organize about 10 other events!