Videocalling with Saint Nicholas
A coronaproof way to make sure the children don't have to miss out on their yearly appointment with Saint Nicholas
BRIEFING
Despite Corona, Dreamland wanted to organise a Saint Nicholas visit this year.
WHAT WE HAVE DONE
We came up with a magical alternative: a personal online video call with Saint Nicholas. Because a year without Saint Nicholas? No way! Parents could register online and book a time slot on which day and hour they wanted to call St. Nicholas. Children could video call St. Nicholas for 4 minutes to have a personal conversation with him
THE RESULT
In total, our Saint made 13,547 calls. If you calculate that there was an average of 1.7 children per call, our Sinterklaas made more than 23,000 children happy this year.