Dreamland: Videocalling with Saint Nicholas

A coronaproof way to make sure the children don't have to miss out on their yearly appointment with Saint Nicholas

INFO

Online video calls with Saint Nicholas for a personal meeting

LOCATION

Rental Castle of Saint Nicholas in Antwerp

CATEGORY

Brand activation

DATE

November - December 2020

REACH

13. 547 calls

BRIEFING

Despite Corona, Dreamland wanted to organise a Saint Nicholas visit this year.

WHAT WE HAVE DONE

We came up with a magical alternative: a personal online video call with Saint Nicholas. Because a year without Saint Nicholas? No way! Parents could register online and book a time slot on which day and hour they wanted to call St. Nicholas. Children could video call St. Nicholas for 4 minutes to have a personal conversation with him

THE RESULT

In total, our Saint made 13,547 calls. If you calculate that there was an average of 1.7 children per call, our Sinterklaas made more than 23,000 children happy this year.‚Äč