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FTI Express

The FTI Express has departed!

INFO

An unprecedented high-tech and innovative press moment announcing the future of FTI

LOCATION

Ghent to Antwerp

CATEGORY

Press Conference of Flanders Technology & Innovation

DATE

13/06/2023

REACH

315 Flemish CEOs and entrepreneurs

BRIEFING

The Flemish government asked us to come up with an extra innovative and disruptive idea for the press announcement.

WHAT WE HAVE DONE

This train to the future, fully branded and uniquely decorated, traveled from Ghent to Antwerp. We created a unique momentum between politicians, entrepreneurs, start-ups and students. These individuals sat together for an entire train ride, it was approachable and personal. 

The challenges we overwon to launch this project were very complex:​

  • Developing a story/event which was political & geo-neutral for all participating FTI cities​
  • Creating a 3D world for the wrapping of the train which showed in a strategic way all important elements of FTI​
  • Convincing the NMBS within 4 weeks to foresee trains, wrap trains and arrange a working time-train-schedule ​
  • Clearing all permissions for drones above train-stations and public areas​
  • Inviting all important CEO’s of Flemish companies and convincing them to make time for more then 8 hours to jump on the train​
  • Decorating a train with tv-screens, branding, tech-installations and animative acts, keeping all safety-rules of the NMBS in mind

THE RESULT

The FTI Express was a success with on board: Minister-President of the Flemish Government Jan Jambon, Flemish Minister of Innovation Jo Brouns, and no less than 315 Flemish CEOs and entrepreneurs.

315 guests attended the event vs. objective of 120 guests

32,255,288 people media reach

And a nice extra: we won a Golden BEA award in the categorie Institutional Events for this project with Flanders Technology & Innovation