Flandrien 2021

A gala award ceremony for professional cyclists.

INFO & CLIENT

A glamorous evening organised by Het Nieuwsblad in collaboration with Studio 100 & CityCubes

LOCATION

Studio 100 Pop-Up Theatre, Puurs

CATEGORY

Event

DATE

26 October 2021

REACH

+600 guests

BRIEFING

Organized since 2003 by Het Niewsblad, we teamed up with them to realise one of the biggest nights in Belgian Cycling: the Flandrien Award Ceremony.

In the presence of countless famous and renowned cyclists, other sportsmen- & women and VIPS, the Belgian cycling scene gathered to honor this years winners.

WHAT WE HAVE DONE

Together with Studio 100, we transformed their pop-up theatre to give our guests the glamorous evening they deserve with a lot of touches of class: unique location, attractive setting, beautiful decoration, well-maintained entrance, reception, etc. A Gala-worthy feeling.

THE RESULT

Although there were a couple of winners who took home a trophy, in the end all the 600 guests were winners by attending this special night full of glitter and glamour.