Koerskaffee

An atmospheric cycling village dedicated to UCL Road World Championship 2021

INFO

On the occasion of the World Cycling Championships, we collaborated with Het Nieuwsblad & Café Entrepot to create an attractive cycling village.

LOCATION

Vaartkom, Louvain

CATEGORY

Event

DATE

24 - 26 September 2021

REACH

+1000 visitors

BRIEFING

To indulge completely in the spirit of the 2021 UCL Road World Championship, Het Nieuwsblad came to us to set up a fun promotion.

WHAT WE HAVE DONE

Under the motto ‘De koers is van ons’, we decided to set up a cycling village, entirely dedicated to the 2021 UCL Road World Championship. In this way we were able to give various supporters a total experience of this important race. And so Koerskaffee was born. Not only food and drinks were provided, but also various activations such as a large screen where the race could be followed live, a bicycle storage with charging points, even a reparation zone for bicycles.

THE RESULT

Over several days, about 1000 visitors came to support at the nicest Koerskaffee in the country!