An atmospheric cycling village dedicated to UCL Road World Championship 2021
To indulge completely in the spirit of the 2021 UCL Road World Championship, Het Nieuwsblad came to us to set up a fun promotion.
WHAT WE HAVE DONE
Under the motto ‘De koers is van ons’, we decided to set up a cycling village, entirely dedicated to the 2021 UCL Road World Championship. In this way we were able to give various supporters a total experience of this important race. And so Koerskaffee was born. Not only food and drinks were provided, but also various activations such as a large screen where the race could be followed live, a bicycle storage with charging points, even a reparation zone for bicycles.
Over several days, about 1000 visitors came to support at the nicest Koerskaffee in the country!