Create a setting where we can connect with our customers and make them experience our new technologies.

The goal of HP, Datashift & AMD was to make HP technology and AI tangible and accessible for companies, showing how AI is already part of everyday life, even in unexpected products and applications.

We created and designed a home-like experience where participants were introduced to AI in a clear and approachable way. They had the time to really experience the technology in a cosy setting with a small group while enjoying great HP branded food.

Through storytelling and real-life examples, we demonstrated how HP technology and AI seamlessly integrate at a company level, from workplace solutions to surprising applications such as the ink used on a Coca-Cola can.

Participants left with a new perspective on AI: less abstract, more human and immediately relevant to their own organization.

The experience sparked curiosity, conversation and awareness, reinforcing HP’s position as a technology partner that is present far beyond the desk from everyday work environments to the products we use daily.