After the successful Kentucky inspired Jim Beam house of 2023 at the Graspop Metal Meeting, we were happy to be part of this festival again.

To goal was to make sure the brand had a high visibility on the holy grounds & to serve a lot of delicious drinks to the crowd.

We set up a fully branded Jim Beam booth at Graspop to serve the finest bourbon to all visitors.

With 25,000 servings, social media buzz, and delighted festivalgoers, we can proudly call it a successful activation.