Kettle Chips Pop-Up Store
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Strenghten the Kettle Chips brand with Belgian consumers and increase the awareness of Kettle Chips special flavors that are available at Belgian retailers.
WHAT WE HAVE DONE
We launched the Kettle Chips pop-up as a place where consumers could come in and ”create their own” Kettle Chips flavors. Together with Kettle’s head chef, a selection of flavors was available to be added to freshly cooked potato chips. All income from the store went to a NGO.
The results where whopping, with hundreds of flavor combinations being invented at the pop-up. During a small time window wherein the shop was open, the shop reached thousands of consumers and hosted a number of influencer events.