Strenghten the Kettle Chips brand with Belgian consumers and increase the awareness of Kettle Chips special flavors that are available at Belgian retailers.

We launched the Kettle Chips pop-up as a place where consumers could come in and ”create their own” Kettle Chips flavors. Together with Kettle’s head chef, a selection of flavors was available to be added to freshly cooked potato chips. All income from the store went to a NGO.

The results where whopping, with hundreds of flavor combinations being invented at the pop-up. During a small time window wherein the shop was open, the shop reached thousands of consumers and hosted a number of influencer events.