Lidl was once again the ‘Verspartner van jouw peloton’ during the spring races of 2025. This way, they aimed to create more awareness by linking sports with Lidl’s fresh products.

Lidl wants to stand out during the cycling classics like Ronde Van Vlaanderen.

In 2024 supporters could win a prize with our ‘pump’-activation.

In 2025 they could try their luck on the grabbing machine to win adorable fruit and veggie keychains. 

2024:
+- 3 150 participants!
+- 13 000 apples were handed out!

2025:
+- 6 500 participants!
+- 6 200 keychains were handed out!
+- 18 000 apples were handed out!