Lidl wanted to make Easter extra fun this year while we all had to stay indoors.

We launched a campaign where children could colour a drawing of Lidl. If they took a picture of it, uploaded it and hung their drawing on the window, they got free Easter eggs delivered to their door a few days later.

In 3 days’ time, we received almost 6.000 registrations. Our people have been working for 4 days to deliver 9240 eggs all over Belgium.