Lidl Easter Eggs!!

A Coronaproof activation in the middle of the lockdown

INFO

An action in Belguim where Lidl rewarded children for their beautiful drawings with a bag of Easter eggs at home

LOCATION

Delivery at home in Belgium

CATEGORY

Brandactivation

DATE

April 2020

REACH

BRIEFING

Lidl wanted to make Easter extra fun this year while we all had to stay indoors.

WHAT WE HAVE DONE

We launched a campaign where children could colour a drawing of Lidl. If they took a picture of it, uploaded it and hung their drawing on the window, they got free Easter eggs delivered to their door a few days later.

THE RESULT

In 3 days’ time, we received almost 6.000 registrations. Our people have been working for 4 days to deliver 9240 eggs all over Belgium.