Lidl presents S’oups. Vegetables that aren’t pretty enough, get bruised during transport, or break before they reach the store usually end up in the trash. To prevent waste, Lidl turns these vegetables into delicious, fresh soup.

On election day, we distributed delicious, fresh soup to all voters at 5 selected polling stations. To continue the theme, they even had the opportunity to vote for their favorite soup on an iPad. People were excited about this initiative, and we were glad we could brighten their day.

A food truck with themed decor drew the necessary attention, allowing us to treat over 2,000 people to tasty soup.