LIDL: 'Versboeket'

A Valentine action with the support of the one and only Willy Sommers

INFO

‘Versboeket’ Valentine's Day

LOCATION

Belgium

CATEGORY

Brand activation

DATE

February 2021

REACH

Hundreds of people signed up for the contest

BRIEFING

Lidl wanted a creative take on a traditional Valentine gift. Setting up a campaign that featured their fresh vegetables instead of the more classical flowers.

WHAT WE HAVE DONE

Together with BBDO we have launched the ideal Valentine’s gift: ‘Versboeket’. A bouquet full of fresh vegetables instead of flowers. Because what is better than to wish good health to the people you love. We set up a win action where you could participate to win a ‘versboeket’ to give to your loved one on Valentine’s Day. None other than Willy Sommers supported this campaign by transforming his hit ‘7 anjers, 7 rozen’ into ‘7 Venkels en Frambozen’. Willy himself also handed out bouquets to 5 lucky winners.

Have a look at the video 

THE RESULT

Hundreds of people signed up for the competition. A total of 50 people won a ‘Versboeket’ this Valentin’s Day