‘Sustainable doesn’t mean unattainable’, that is the slogan of Lidl’s new campaign ZAAM. With this campaign they want to convince consumers that fresh products do not necessarily have to be expensive. In a creative way, we helped them to prove this!

To emphasize Lidl’s fresh products, that are grown and harvested in a sustainable way, we decided to go on tour. In a food truck we drove past various cities in Belgium to serve delicious dishes to passers-by with products that are completely ZAAM. In this way they got to know the products and they could enjoy a tasty free bite!

Around 1000 guests tasted the delicious dishes from the foodtruck!