MINI Cooper entrusted us with launching their two latest car editions in a show-stopping, luxurious extravaganza that not only captivates MINI enthusiasts and potential new MINI lovers but also serves as a heartfelt thank-you to MINI users for their unwavering loyalty throughout the years!
WHAT WE HAVE DONE
We took the party to the water with an exclusive event onboard a boat just for MINI Cooper! For two epic weekends, we set sail on a MINI adventure, turning the waves into a playground of MINI experiences.
From cutting-edge digitalization to rocking tunes, interactive gaming, and scrumptious food & drinks, we created waves of excitement in collaboration with MINI Cooper
The outcome of the event was nothing short of phenomenal! We welcomed over 3000 visitors aboard for this epic extravaganza. We kicked off the year with an absolute bang for MINI Cooper!
The feedback was overwhelmingly positive, and the event onboard the boat in Brussels and Antwerp’s waters was truly one for the books! It was an unprecedented event, a must-attend highlight of the year that you couldn’t afford to miss.