Mobile Vikings was a leading millennial telco brand with a great online community of Vikings. Being a digital-only brand, the marketing team wanted to broaden their appeal and get to the mass market consumers.

We launched a big pop-up road tour, creating a Mobile Viking pop-up experience where we hosted Pokémon events, invited clients for drinks and helped out new clients to get online with Mobile Vikings. Our team created a modular set-up, travelling to 4 Belgian cities.

Reaching out to thousands existing Vikings and new prospects, a peak in new subscribers was noted and the brand has kept growing ever since.