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Studio Sint

A chance for kids to reveal their naughty secrets


Together with Prophets and Pickx by Proximus, we gave children the opportunity to tell their Studio 100 heroes whether they've been good or maybe a little bit naughty.


Plopsaland De Panne


Brand Activation


27 & 28 November 2021


10.000 visitors


The same message from Sinterklaas is heard every year: “There are no naughty children this year!”. But is this true? Together with Prophets and Pickx by Proximus we organized Studio Sint in Plopsaland De Panne. Here we tried to figure out all those naughty stories together with their favorite Studio 100 heroes.


For 2 days, a container was placed on the village square in Plopsaland De Panne, completely dressed in a Sinterklaas theme. Think of red curtains, gifts, candy and of course the staff of Sinterklaas. In this container the children could have a video conversation with their favourite Studio 100 heroes: Mega Mindy, Samson & Marie, Nachtwacht and Roetpiet. To make this work, a false wall was placed in the container so the technology could be properly installed.

Hosts and influencers invited the children and parents to join them in the container and tell them whether they have been good or bad this year. Both the video calls and what happened in the container were recorded. The best footage was used at the Grote Sinterklaas show in the Sportpaleis in Antwerp.


360 minutes of happy videocalling in Studio Sint

360 minutes of wonderfull chats with the influencers

60 children who got to meet their Studio 100 hero and were really good this year