Studio Sint
A chance for kids to reveal their naughty secrets
BRIEFING
The same message from Sinterklaas is heard every year: “There are no naughty children this year!”. But is this true? Together with Prophets and Pickx by Proximus we organized Studio Sint in Plopsaland De Panne. Here we tried to figure out all those naughty stories together with their favorite Studio 100 heroes.
WHAT WE HAVE DONE
For 2 days, a container was placed on the village square in Plopsaland De Panne, completely dressed in a Sinterklaas theme. Think of red curtains, gifts, candy and of course the staff of Sinterklaas. In this container the children could have a video conversation with their favourite Studio 100 heroes: Mega Mindy, Samson & Marie, Nachtwacht and Roetpiet. To make this work, a false wall was placed in the container so the technology could be properly installed.
Hosts and influencers invited the children and parents to join them in the container and tell them whether they have been good or bad this year. Both the video calls and what happened in the container were recorded. The best footage was used at the Grote Sinterklaas show in the Sportpaleis in Antwerp.
THE RESULT
360 minutes of happy videocalling in Studio Sint
360 minutes of wonderfull chats with the influencers
60 children who got to meet their Studio 100 hero and were really good this year