Rabobank wants to motivate people to drink tap water to save the earth through less plastic waste and also to save money. (Did you know that if you drink 6 glasses of tap water a day, you’ll save 550€ per year in disposable plastic bottles and €320€ in waste?)
WHAT WE HAVE DONE
In order to encourage people to start drinking tap water, we teamed up with Bowling Brands to hand out free tap water. You could tap the water from a large Dopper bottle. By spinning a big wheel you could win a reusable Rabobank water bottle, which you could immediately fill with tap water. This action has taken place in several places.
Hundreds of liters of drinking water were consumed and more than 500 Dopper bottles were handed out