Rabobank: Dopper activation

Drink Water. Save the earth. Save money.

INFO

Drinking tap water to save money and the environment

LOCATION

Antwerp - Kaaien, Brussels - Kunstberg, Luik - Galeries St. Lambert

CATEGORY

Brandactivation

DATE

September / October 2020

REACH

More than 500 Bottles were handed out

BRIEFING

Rabobank wants to motivate people to drink tap water to save the earth through less plastic waste and also to save money. (Did you know that if you drink 6 glasses of tap water a day, you’ll save 550€ per year in disposable plastic bottles and €320€ in waste?)

WHAT WE HAVE DONE

In order to encourage people to start drinking tap water, we teamed up with Bowling Brands to hand out free tap water. You could tap the water from a large Dopper bottle. By spinning a big wheel you could win a reusable Rabobank water bottle, which you could immediately fill with tap water. This action has taken place in several places.

THE RESULT

Hundreds of liters of drinking water were consumed and more than 500 Dopper bottles were handed out ​