How can you make people rediscover your city? That was the question the city of Roeselare asked itself. Together with various partners and shops, we came up with a corona-proof alternative to draw a lot of people to the city center.

To brighten up the city center and attract a lot of attention, we came up with the idea to organize an insta-walk within the city under the name #VANRSL. During this fun instagram route of 4 km, visitors passed various eye-catchers such as outdoor installations, wall and floor paintings, special showcases, etc. that they could take a picture with.

The city of Roeselare became a real hotspot. Around 10.000 people went to visit the city centre and had a lot of laughter in taking pictures at the #VANRSL.