Samsung wanted retail specialists to explore the new Galaxy devices in an engaging and memorable way. The goal was to combine hands-on product training with interactive challenges, keeping energy high across three Benelux locations.

We designed a seamless experience that blended breakout sessions, team challenges, and a live Gameshow finale. Participants were grouped for hands-on demos: testing new features on tablets, and competing in an interactive quiz.

LED bracelets, connected devices, and friendly hosts ensured energy and engagement stayed high throughout the day. Each step encouraged participants to explore, learn, and put knowledge into action in a fun, competitive way.

Retail specialists left fully confident in the new Galaxy devices, ready to share their expertise with customers. Samsung Unpacked 2026 strengthened product knowledge, built team motivation, and delivered a truly memorable learning experience.