After a great success of 2 editions in Brussels, it was time to expand the largest Instagram and TikTok museum and go international!
WHAT WE HAVE DONE
At CityCubes we always think big. This was also the case for Smile Safari. With 2 major successful launches in Brussels, we thought it was time to aim a little higher. Why not go abroad with Smile Safari? To realize this we found the excellent location in Lille: Westfield Euralille. With 16 million visitors annually, the most visited shopping center in Northern France.
Different location, but still the same crazy interactive concept. This time with even crazier effects and backgrounds. The ideal biotope for brand branding, influencing and connection with the environment of young people.