Chefpoint

Quality time with a delicious fresh meal

INFO & CLIENT

In cooperation with Solucious, we came up with a nice concept to create more comfort for consumers while dining

LOCATION

Melle, Sint-Denijs-Westrem & Lochristi (region of Ghent)

CATEGORY

Brand Activation

DATE

January - April 2022

REACH

+5000

BRIEFING

Solucious, the food service company of Colruyt Group, wanted a new, refreshing concept especially for the service platform Collect & Go. Collect & Go is all about making it as easy as possible for consumers so that they can focus on what really matters: quality time with loved ones.

WHAT WE HAVE DONE

And what better way to do this than to offer freshly prepared meals? Indeed! We set up small kiosks and a foodtruck at various strategic locations in the region of Ghent where everyone could pick up fresh meals.

The meals were prepared on site by a chef with fresh ingredients. You could order these in advance, or you could also place an order at the location itself. Pick up, warm up at home and enjoy these delicious dishes with good company!

THE RESULT

Around 5000 happy faces enjoyed their fresh meals!