Soul Water, an ecological and sustainable water brand, wanted to create more brand awareness among festivalgoers at Tomorrowland in a unique way, both on the festival grounds and at the campsite.

As the grounds of Tomorrowland are widely spread, we came up with an easy way to reach as many people as possible. Our solution? Converting a cargo bike and personalizing it, to bring Soul Water to the festival visitors. This way, we sold multiple ecological flat and sparkling waters all over the festival and campsite through three different weekends (Friday to Sunday).

We created more brand awareness for Soul Water at the best festival worldwide.