UFS brand The Vegetarian Butcher was looking for a unique way to create more awareness among their B2B customers, such as chefs, wholesalers, etc.

An excellent way to raise this awareness of vegetarian meat? Literally getting it to people and letting them experience it by doing tastings. That’s why we introduced the Vegetarian Foodtruck, a mobile butcher who prepares and serves vegetarian dishes at several B2B locations. A real eye-catcher on the runway as well as at various stores and events.

Currently, you can find the food truck at several trade shows and wholesalers where we sold the products of The Vegetarian Butcher to several B2B customers. Possibly in 2023, we will also start selling the product to B2C customers at various summer festivals!