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Wondercar – Easter Bunny activation

A visit from the Easter Bunny

INFO

Wondercar, the largest car bodyshop network in Belgium, wanted to thank their employees for the past year, by surprising them with a visit from the Easter Bunny and delicious Easter eggs

LOCATION

Delivery at 31 branches across Belgium

CATEGORY

Activation

DATE

March 2023

REACH

360 Wondercar employees

BRIEFING

Wondercar wanted to thank all their car mechanics working in different Wondercar branches across Belgium. How exactly? With a surprise act of the one and only Easter Bunny, who was going to personally deliver Easter baskets and Easter bags to the employees.

WHAT WE HAVE DONE

We found the perfect Easter bunny for this job and sent them out with his Easter helper. So, for a fortnight we drove across Belgium to visit 31 Wondercar branches and give them personalized Easter baskets and Easter bags. In addition, we also linked a small contest to our visit! The branch with the funniest photo won a free lunch. This resulted in some nice quality images!

THE RESULT

With this great Easter activation, we were able to surprise and make several Wondercar employees happy with fresh chocolate Easter eggs.