This year it was up to Koor & Stem to organize the 11th edition of the international World Choir Games. To find a unique way to promote this big event, they counted on our help!

For this activation we went back to an old legend from the opera: can you break a wine glass with your voice? Over 2 weekends we placed 2 singing booths, one in De Stadsfeestzaal in Antwerp and one in Sint-Pieters Station in Ghent. Here people could try to break the glass by singing a pitch as high as possible. The winner (the person who actually could break the glass) received a check for €500.