Singing Booth

A challenge to let out your inner opera voice

INFO & CLIENT

Better known as the Olympics for choirs, World Choir Games invites different non-professional choirs from all around the world to participate in a fair competition

LOCATION

Stadsfeestzaal, Antwerp
Sint-Pieters Station, Ghent

CATEGORY

Brand Activation

DATE

2 & 9 October 2021

REACH

+500

BRIEFING

This year it was up to Koor & Stem to organize the 11th edition of the international World Choir Games. To find a unique way to promote this big event, they counted on our help!

WHAT WE HAVE DONE

For this activation we went back to an old legend from the opera: can you break a wine glass with your voice? Over 2 weekends we placed 2 singing booths, one in De Stadsfeestzaal in Antwerp and one in Sint-Pieters Station in Ghent. Here people could try to break the glass by singing a pitch as high as possible. The winner (the person who actually could break the glass) received a check for €500.

THE RESULT

In 2 days of displaying this fun activity, hundreds of people passed by and gave their all to win the price!