Teaser campaign - Flanders Technology & Innovation Festival 2026
A high-impact reveal moment to announce the Flanders Technology & Innovation Festival 2026
BRIEFING
FTI aimed to build anticipation for the festival across multiple cities and introduce the programme in a way that reflects its focus on innovation and technology.
The challenge was to create a teaser that attracts attention in public space and builds curiosity towards a final reveal moment, while combining technology.
WHAT WE HAVE DONE
We developed a teaser activation centred around a container equipped with smart glass technology. This allowed us to control visibility and create a reveal at a precise moment in time.
By combining light, timing and live performance elements, we created a multi-layered experience that captured attention both before and during the reveal.
THE RESULT
The activation generated strong visibility and engagement in different cities, successfully building anticipation for the FTI festival.
The combination of technology and live experience resulted in a clear and impactful introduction of the event’s identity.