BRIEFING
MINI wanted to bring their iconic British flair to life in a stylish way during the Zoute Grand Prix in Knokke-Heist.
They aimed to stand out in the high-end setting of luxury cars, art and lifestyle, while immersing visitors in the world MINI
WHAT WE HAVE DONE
We designed and built unique booth for the MINI Guards, inspired by the iconich British guardhouses. Two dancers dressed as British guards brought the concept to life with energetic performances along the beach.
In addition, we installed a striking red postbox where visitors could send real postcards in MINI style – directly to destinations all around the world.
THE RESULT
The experience sparked thousands of smiles and over 1000 letters sent across the globe – a playful translation of MINI’s British flair into warm, human experience.
Pictures by Fille Roelants.
